Because it is our business we believe in FAIR CHASE. FAIR CHASE, is the ethical, sportsmanlike and lawful pursuit and taking of any free-ranging wild, big game animal in a manner that does not give the hunter an improper advantage over such animals.

HUNTER ETHICS Fundamental to all hunting is the concept of conservation of natural resources. Hunting in today's world involves the regulated harvest of individual animals in a manner that conserves, protects, and perpetuates the hunted population. The hunter engages in a one-to-one relationship with the quarry and his or her hunting should be guided by a hierarchy of ethics related to hunting, which includes the following tenets:

1. Obey all applicable laws and regulations.

2. Respect the customs of the locale where the hunting occurs.

3. Exercise a personal code of behaviour that reflects favorably on your abilities and sensibilities as a hunter.

4. Attain and maintain the skills necessary to make the kill as certain and quick as possible.

5. Behave in a way that will bring no dishonour to either the hunter, the hunted, or the environment.

6. Recognise that these tenets are intended to enhance the hunter's experience of the relationship between predator and prey, which is one of the most fundamental relationships of humans and their environment.